Every year, the EARMA conference is a highlight for our team at ERINN Innovation, and 2025 promises to be even bigger as it transforms into the INORMS Congress in Madrid. We’ve been attending for years – Oslo in 2022, Prague in 2023, and Odense in 2024 – each time gaining new insights, meeting fantastic people, and, of course, dancing in the legendary gala dinner conga line! This year, we’re thrilled to be heading back, and we’re getting ready to engage with research managers and administrators from around the world. The conference theme, “A Sustainable Profession in a Sustainable World,” resonates deeply with us, as we continue to support impactful, well-structured Horizon Europe proposals that contribute to a better future. We love being part of this vibrant community and sharing our knowledge to help coordinators and research managers navigate the complexities of EU funding. A Workshop to Deepen Impact-Driven Proposal Design One of the things we love most about EARMA or (INORMS) this year is the opportunity to share what we’ve learned through years of hands-on experience. In 2024, ERINN Innovation co-founder Michael Papapetrou hosted a workshop on Co-creating Impact Pathways that was incredibly well received, and we’re building on that success with our 2025 pre-congress workshop: Impact-Driven Proposal Design for Horizon Europe. Our workshop is designed for research managers supporting coordinators in preparing Horizon Europe proposals. We’ll cover everything from aligning project design with impact-driven goals to forming the right consortium and crafting compelling impact pathways. It’s interactive, practical, and designed to leave attendees with clear, actionable strategies they can implement immediately. We always appreciate the engagement and insightful discussions that come out of these sessions – it’s what makes this conference so special! Visit Our Booth and Join Our Pop-In Proposal Clinic The exhibition hall is always a hub of activity, and we love welcoming attendees to our booth. This year, we’re adding something new – a Pop-In Proposal Clinic! If you have a burning question about a Horizon Europe proposal, need some quick advice, or want to talk through a challenge, you can book a slot with us via the Brella app or simply drop by on the day. Whether you’re fine-tuning impact pathways, wondering about consortium composition, or need insights on structuring a winning bid, we’re here to help. Looking Forward to Madrid… and Some Sunshine! As an Irish-based team, we can’t deny that we’re also looking forward to swapping the drizzle for Madrid’s sunshine. The city’s rich history, culture, and energy make it an exciting destination for this year’s congress. And, of course, the social side of the event is just as memorable as the professional discussions – the gala dinner is always a highlight, and we can’t wait to see if this year’s dance moves live up to previous years! If you’re attending INORMS 2025, we’d love to connect. Whether it’s at our workshop, at the booth, or over a coffee, come say hello. Let’s talk proposals, impact, and making the most of Horizon Europe – while also taking a moment to enjoy everything that makes this conference such a fantastic event. See you in Madrid! Connect with Us on LinkedIn, X and Bluesky or get in touch via our contact form.
ERINN Innovation have been delighted to support the Climate Cocktail Club in 2024. This initiative focused on curating, connecting and catalysing changemakers to take action on the climate and nature crises. The events offer a great opportunity to connect with like-minded people and discuss the threats and opportunities facing us, while also creating a fun and social atmosphere with specially curated cocktails and insightful presentations. For us, this has been a great opportunity to support an important initiative that aligns with our values as a company. We’re grateful to have such an enthusiastic team and we filled two tables at each event. The sold out Climate Cocktail Clubs were also excellent opportunities to promote some of the impactful work we do and the projects we are working on, especially as they aligned with the event themes. ERINN Innovation Executive Director Michael Papapetrou stressed the importance of getting involved with initiatives like the Climate Cocktail Club: “With its unique setting, the Climate Cocktail Club offers attendees the opportunity to network with those passionate about critical issues facing society, from food waste to restoration. At ERINN Innovation, we are impact-driven and events like this are so important to get involved with. It’s great to see synergies between the goals of the Climate Cocktail Club and our projects.” The WASTED RELAUNCH October saw the relaunch of the Climate Cocktail Club at The Sugar Club in Dublin. This event focused on the urgent need for systemic change in food production and consumption, highlighting the intrinsic connections between our food choices, environmental health, and community well-being. Key insights addressed Food Empathy, Gut Health, Plastic Waste in Food Production, Food Security, and the Impact of Below-Cost Selling on Horticulture. As part of the event, ERINN Innovation highlighted the work we are doing in the agricultural sector through CAP Network Ireland’s Innovation Hub, which has been running thematic pilot studies focused on the Horticulture and Organics sectors. Nature, Naturally November’s theme was ‘Nature, Naturally’ and there was a great turnout from those passionate about the restoration of Ireland’s nature. Matthew Smith and Ray Ó Foghlú from nature restoration charity Hometree, gave an inspired keynote and highlighted the scale of restoration needed in Ireland. Hometree’s approach focuses on integrating community, culture, science and natural systems and the passion emanating from Matthew and Ray had an impact on those present. This community aspect grew throughout the evening, from the panel discussion to the immersive video presentation and indeed through networking with a growing Climate Cocktail Club community of like-minded individuals. ERINN Innovation’s Shane McGuinness closed the event with a thought-provoking reflection. As founder and director of Peatland Finance Ireland, he also shared an update on the Peatland Standard for Ireland, which was open for public consultation until early December. Christmas Cracker The final Climate Cocktail Club of 2024 brought a little Christmas magic to the discussions. Ensuring that we left feeling a little jolly, climate comedian Matt Winning expertly wove humour through the stark realities of a world severely impacted by climate change. Joining via video call, Jonathan Foley, Executive Director at Project Drawdown gave a powerful presentation focusing on solutions to the climate crisis. Finally, THINKHOUSE’s Laura Costello showcased the inspiring ‘Good Life’ campaign, which focuses on connection rather than consumption, particularly relevant during the Christmas period. This festive installment of the Climate Cocktail Club also featured a ‘Crappy Christmas Climate Pub Quiz’ which helped attendees unleash their competitive side. ERINN Innovation showcased the work of the Irish Ocean Literacy Network (IOLN) at this event, an organisation dedicated to achieving an Ocean Literate society across the island of Ireland. Wrapping Up The format of these events is unique in that there are opportunities to make connections in a more fun and relaxed environment. Many thanks are due to Climate Cocktail Club co-founder Tom Popple for organising and hosting the events. Speaking at the close of the December 2024 event, Tom stressed that the Climate Cocktail Club was about “bringing people together and providing a space for inspirational people to gather and be heard.” We have been delighted to support the Climate Cocktail Club in 2024 and the final festive event has nicely closed off another great year for ERINN Innovation. We wish everyone the very best for the Christmas season and the New Year. Many thanks to all the speakers who have shared their insights and knowledge with us over the various Climate Cocktail Club events: The WASTED RELAUNCH, October 2024: Mick Kelly from GIY and Food Matters; Paul Brophy, the ‘Broccoli Baron’; John Gibbons, environmental journalist and commentator; Jess Dolinger, The Good Neighbour; Karen O’Donoghue, The Happy Tummy Company; Jeremy Haworth, poet Nature, Naturally, November 2024 Heather Griffin and Patrick Mulvihill of Living Rhythms; Matt Smith, Co-Founder and CEO of Hometree; Ray Ó Foghlú, Development Lead at Hometree; Dr Dan Exton, Director of Strategy at rePLANET; Ray Ó Foghlú lead the panel discussion, alongside: Dan Exton, Yvonne Buckley, Co-Director of the Co-Centre for Climate + Biodiversity + Water; and Professor of Zoology, Trinity College Dublin, Marina Conway, Former CEO, Western Forestry Co-op, Thomas Duffy, Former Macra President & CEJA VP; and Dairy Farmer; Shane McGuinness, Founder of Peatland Finance Ireland Christmas Cracker, December 2024 Matt Winning, Climate Change Comedian and Environmental Economist; Laura Costello of THINKHOUSE; Jonathan Foley of Project Drawdown
At ERINN Innovation, we understand the value of connection. In today’s hybrid environment, the value of meeting in person cannot be overstated. Company retreats offer an invaluable opportunity to create bonds and enhance team collaboration. We recently got together for our second company retreat of 2024 to reflect and make plans for the coming year. Keen to immerse ourselves in nature and focus on our shared values, we held our retreat at Drumhierny Woodland Hideaway. Draped in autumnal colours, the venue’s lodges provided the perfect backdrop for productivity and collaboration. Finding the Balance between Work and Play Amidst the strategic brainstorming sessions for 2025, there was an element of play woven throughout the two days. We were lucky with the early November weather and took advantage of the on-site spa, beautiful nature walks and cycle paths along the Shannon Blueway. Some chose to unleash their competitive side, bonding over classic board games. The mild temperatures also allowed for some late-night conversations by the outdoor firepit. Team collaboration is an integral part of what we do. We are dedicated to supporting research and innovation that will have an impact on society and we’re immensely grateful to work alongside people who are so passionate about our projects. Welcoming New Team Members A real highlight of the retreat was the opportunity for new staff members to get to know people they hadn’t met since joining ERINN Innovation. We’re fortunate to have a team that continues to grow every year, and we are always looking for motivated and passionate people to join our team. One of our newest staff members, Shane McGuinness, treated us to an educational nature walk among the trees. Another new staff member, Eleanor Brayden, joined our Comms team just a week before. For Eleanor, attending the retreat was an invaluable experience: “I was apprehensive that I’d feel a little lost in the discussions, but my colleagues made me feel so at ease. What really amazed me was seeing the passion they have for their individual projects. This sense of curiosity and enthusiasm was infectious. I felt grateful to be immersed in nature with people who care about protecting it so deeply.” A Unified Vision for the Future We’re dedicated to supporting the transition towards a better, more sustainable society. It’s wonderful to see our newest members already integrating so well into the company. In his closing statement, CEO David Murphy reflected on the importance of coming together as a team: “In today’s hybrid working world, it’s even more important to ensure that the team has a chance to grow and flourish together. I’m proud of the collaboration and passion exhibited by the team and their dedication allows us to work to maximise the impact of scientific knowledge.” With 2025 shaping up to be another exciting year for ERINN Innovation, we hope to take advantage of more opportunities where we can immerse ourselves in nature and collaborate effectively together. When we learn and grow together as a team, we elevate the potential of what we can achieve. If you’re interested in joining our growing team in 2025, visit our careers page and keep an eye on our social media.
ERINN Innovation recently attended AQUA 2024 in Copenhagen, a week-long global event for aquaculture research, innovation and trade. Throughout the week, the team networked with a wide variety of stakeholders in the aquaculture space, sharing insights and learning about the work of other organisations. The ERINN Innovation team displayed three projects at their booth: AQUAEXCEL3.0, Cure4Aqua and Marbles. Other projects highlighted by the team during AQUA 2024 included: NEWSKIN, BlueRemediomics, TechOceans, Euromarine, Prep4Blue, Mission Atlantic, MARCO-BOLO and SIMBA. One of our projects, AQUAEXCEL3.0, hosted a Brokerage Event during AQUA 2024 and it was a great success. Organised by EATIP and co-hosted with ERINN Innovation, the event showcased three promising research outputs from AQUAEXCEL3.0’s Transnational Access (TNA) program. The discussions were lively and insightful, generating valuable ideas for future collaboration and application. We’re keen to see how these innovative research projects can contribute to a more sustainable and efficient aquaculture industry in the future. Cure4Aqua also made a great impression at AQUA 2024, with multiple partners sharing insights about their work connected to the project’s objectives. Karla Corrales showcased the project from the ERINN Innovation booth, sharing insights about Cure4Aqua and its upcoming events. Speaking about her experience at AQUA 2024, Karla said: “Attending AQUA2024 was a rewarding experience that allowed me to engage with a diverse range of aquaculture stakeholders. I was proud to showcase the achievements of the European aquaculture projects we are involved in and anticipate participating in Aquaculture Europe 2025.” The MARBLES project also drew attention from interested attendees who noted the importance of biodiscovery for a more secure and sustainable future of aquaculture. Apart from ERINN Innovation, there was a great Irish turnout at AQUA 2024, particularly from Bord Iascaigh Mhara (BIM) – Ireland’s Seafood Development Agency. BIM had a large stand filled with Irish companies, including Hatch Blue, Aquamonitrx, Weatherbys Scientific, Celtic Sea Minerals and Impact9. It was wonderful to see such strong Irish representation in Copenhagen! The ERINN Innovation team were delighted to get the opportunity to experience BIM’s Aquaculture Remote Classroom (ARC), which showcases the future of aquaculture education. We’re already looking forward to the next big aquaculture event!
ERINN Innovation are seeking two new members to join our dynamic and passionate Communications Team, supporting the transition towards a better, more sustainable society. This is an exciting opportunity for creative, tech-savvy individuals to use their digital communication skills including website content management, social media, and design suite tools to adapt key messages to suit a wide range of audiences. Candidates will be expected to embrace a hands-on, collaborative approach inside a fast-paced multi-stakeholder environment. Application Deadline: 29/08/24 at 17.00 (applications are now closed). For more information on the opportunity, click here to read the full job description.
AQUA 2024 is on the horizon and ERINN Innovation are delighted to be attending the renowned aquaculture event in Copenhagen from 26-30 August. We look forward to engaging with attendees and sharing information about our innovative aquaculture projects. During the event, come say hello to the ERINN team who will be stationed at Booth 248 at the trade exhibition. Marieke Reuver (Executive Director), Keegan Porter (Senior Knowledge Transfer Officer) and Karla Corrales (Project Officer for the AQUAEXCEL3.0 and Cure4Aqua projects) will be on hand to chat about projects shaping the future of aquaculture, as well as highlighting our key offerings including expert training on Horizon Europe proposals and tailored, hands-on proposal services. ERINN Innovation are trusted communication, dissemination and exploitation partners in EU-funded projects, having over 30 years of collective experience. We are happy to talk to you about new opportunities in upcoming aquaculture-related research and innovation Horizon Europe projects. ERINN Innovation also has the skills, knowledge and capacity to provide support at various stages of proposal development, including guidance on concept, project structure, consortium considerations, impact, and creating a strong proposal overall. Learn more about our Proposal Writing Services. Find out more about the ERINN Innovation projects being showcased at AQUA 2024: AQUAEXCEL3.0 brings together key aquaculture infrastructures across Europe and aims to support the EU aquaculture sector through diverse research and innovation activities, resulting in new tool development, free training opportunities and funded access to research facilities through its Transnational Access (TNA) Programme. ERINN Innovation is responsible for the communication and dissemination of the project and results. We are also involved in the knowledge management and transfer of key outputs, as well as leading brokerage activities and events, of which the next one will take place at AQUA 2024 on Wednesday 28 August from 14:00-15:30hrs. We look forward to seeing many of you there! Cure4Aqua aims to develop new approaches to prevent aquatic fish diseases by introducing and validating novel technologies for the early detection of diseases, while also supporting the advancement of alternative treatments to replace pharmaceuticals in disease control. ERINN leads Cure4Aqua’s communication, dissemination and exploitation activities. Unlock the potential of marine biodiversity with MARBLES, a Horizon 2020 project working to develop new methods for the sustainable collection and use of biological resources from marine environments. ERINN leads on the dissemination, communication, IP protection and KT and stakeholder engagement activities. Taking place from 26-30 August, AQUA 2024 is an exceptional opportunity to engage, collaborate and work to shape a sustainable future together. You’ll find the ERINN Innovation team at booth 248! Learn more about ERINN Innovation’s services.
As Knowledge Transfer experts, ERINN always seeks new opportunities to apply our tried and tested methodology to ensure that innovative knowledge has an impact in the move to a sustainable future. One example is ERINN’s role in CAP Network Ireland, the national network dedicated to supporting sustainable agriculture and rural development. Co-funded by the European Union and the Department of Agriculture, Food and Marine (DAFM) for a five year period (2023-2027), the Network promotes networking, innovation and funding opportunities under Ireland’s CAP (Common Agricultural Policy) Strategic Plan. Working in partnership with the Network coordinators, Irish Rural Link, and Munster Technological University, ERINN brings our insights and experience in bridging the gap from research to policy, industry and society. In addition to supporting communication activities within the Network, ERINN manages and implements the Network’s Innovation Hub. The new CAP supports agriculture and communities in making a strong contribution to the goals of the European Green Deal. Within this context, the Innovation Hub has a specific objective to support the development and sharing of innovative ideas and solutions to ensure the economic, environmental and social sustainability of farming and of rural areas. The Hub’s key activities include: Mapping and sharing funding opportunities, Knowledge and innovation scoping, Facilitating knowledge exchange, Enabling knowledge sharing and uptake. As part of the CAP Network Ireland Knowledge Hub, the team are currently focusing on three thematic pilots to identify innovations which are relevant to the Irish Horticulture and Organics sectors, and also an EIP-Agri Innovation Pilot. Horticulture is one of the most carbon efficient sectors in Irish agriculture, with the potential to have further positive impact by expanding environmentally sound practices and applying developing technologies. An overarching goal of the National Strategy for Horticulture 2023-2027 is to grow a more profitable value-added sector driven by sustainability and innovation. The strategy addresses the need for collaboration and emphasizes the importance of innovation for long-term growth. The pilot is exploring potential solutions surrounding growing media, resource efficiency, circularity, crop diversification, policy, collaboration models, and improving farmers position in the marketplace. For the Organics sector, the target set by the Government Plan is to reach 7.5% of the total area cultivated in organic farming by 2027, while the target of the Climate Action Plan is to reach 10% of the total area cultivated in organic farming by 2030. To achieve this, policies and measures are needed to both reduce carbon emissions while increasing the carbon stocks generated by organic production in Ireland. Some of the topics covered in the pilot relate to integrated and holistic practices and methodologies, such as ones to reduce the intake of fertilisers and chemicals into the soil, as well as examples of organic consumption and production models promoted in other countries. EIP-AGRI Operational Groups are groups of people with complementary knowledge who co-create practical solutions for agriculture, forestry and rural communities in an innovation project. Our EIP-Agri Knowledge Transfer Pilot looks to source and share innovative knowledge from past Operational Groups with key stakeholders to encourage uptake and application. This strategic process will also aim to better understand the outcomes and any next steps to progress impactful knowledge. The pilot is currently focused on two thematic calls: Call 5 Stream B Farm and Community Biodiversity, and Call 4 Stream A General Health and Safety. The knowledge collected during the pilots will be shared with experts to determine its potential to address key challenges and gaps facing these sectors and to provide insights into how to bring the knowledge forward for maximum impact. ERINN and the CAP Network team will then map the next steps and work with various stakeholders to accelerate the uptake of the knowledge. Visit the CAP Network Ireland site for further information or contact the ERINN team to discuss how we can support your Knowledge Transfer needs.
A major new European project will improve our understanding of how the bycatch of fisheries impacts protected, endangered and threatened species (PETS) in the Atlantic Ocean and develop methods for better monitoring and mitigating these impacts. Funded by the European Union’s Horizon Europe programme, Marine Beacon (Monitoring and elimination of bycatch of endangered and conserved species in the NE and high seas Atlantic region) will address gaps in current understanding of how bycatch impacts PETS and work with fisheries, policy and conservation stakeholders to develop and test innovative tools and techniques for better monitoring of important species and mitigating risks of bycatch, to ensure healthier seas and more sustainable fisheries. Bycatch, the unintentional capture of non-target animals during fishing, is recognised as a major threat to marine species globally, particularly marine mammals, seabirds, turtles and sensitive fish species, as well as the ecosystems that rely on these creatures. Yet monitoring of these species and their interactions with fishing in such a dynamic and challenging environment has often been ineffective. Advancements in bycatch mitigation and elimination have lagged behind the urgency of the issue, with many proposed solutions failing to adequately take into account the differing realities of diverse fisheries and lacking sufficient input from relevant industry and policy stakeholders. In order to address the issue of biodiversity decline in our Atlantic regions and help the recovery of these ecosystems and their services, Marine Beacon brings together 21 research, technology, and fisheries partners from 9 countries to work across our regional seas to identify significant gaps in our monitoring and understanding of bycatch, and to introduce innovative knowledge and tools to better understand bycatch risk and vulnerability. By inclusively collaborating with key stakeholders in the fisheries, policy and conservation sectors, Marine Beacon will ensure that new, cutting-edge monitoring and mitigation tools are effective and feasible, providing long-term applicability and impact beyond the lifetime of the project. The project has six key objectives: Engage with key stakeholder groups to build mutual understanding on how to effectively mitigate against the bycatch of PETS. Improve our knowledge of how PETS intersect with bycatch and identify how improved survey and monitoring design can fill gaps in data. Evaluate the specific risk posed by fisheries bycatch to the vulnerability status of PETS. Advance next generation monitoring solutions, design optimal monitoring programmes and accelerate EU monitoring programmes to better achieve EU biodiversity strategy 2030 targets for eliminating or reducing PETS bycatch. Develop state of the art mitigation solutions that reduce bycatch and where possible eliminate associated mortalities. Create integrated bycatch management decision support tools to help Member States’ respective management programmes achieve their objectives. Marine Beacon was launched on 21 February, 2024 and will run for four and a half years. It is coordinated by Ireland’s Marine Institute and comprises an expert team from Belgium, Denmark, France, Greenland, Iceland, Ireland, Portugal, Spain and the UK. For more information, follow on LinkedIn and X (@MarineBEACON_EU).
Last week, the ERINN team dedicated two days to making new connections and strengthening old ones amongst the team at the wonderful Clontarf Castle in Dublin. In the new paradigm of hybrid work, it was great to bring our team together in person from across Ireland, Spain, the UK and France for a jam-packed session of workshops, talks, team-building – and some excellent food and drink! The primary aim of our Company Days was to enhance team cohesion, learn from each other, and to strategise how we can further develop internally and for our clients. We feel confident that the event has been a resounding success on these fronts! We have grown as a team quickly over the past year – by over 40%! With that growth, we have welcomed some amazing people with diverse backgrounds, who we have already learned a great deal from. As a team, we’ve grown our skillsets, passions, and experience, and further advanced our business in line with our values. With thanks to the organizers, facilitators, and to our team, whose work over the past year has helped ERINN to develop steadily into a number of exciting ventures. A warm welcome to all the new staff this year, and looking to forward to growing further in the coming year!
Vienna Awaits! Join ERINN Innovation at Aquaculture Europe 2023 After our impactful presence at Aquaculture Europe 2022, we are thrilled to announce our participation in Aquaculture Europe 2023, Vienna, from September 18th to 21st 2023. Embracing the theme, “Balanced diversity in aquaculture development,” this year promises enlightening discussions and the amalgamation of minds striving for a sustainable aquaculture future. The ERINN team will be very happy to welcome you at our exhibition booth #35 for a chat. Come and say hello and talk with Marieke Reuver, our Executive Director, Keegan Porter (Senior Knowledge Transfer Officer) and Karla Corrales (Project Officer on the aquaculture projects AQUAEXCEL3.0 and Cure4Aqua) about our collaborations with innovative projects that are shaping the future of aquaculture, amongst others: AQUAEXCEL3.0 and ERINN Innovation: At the forefront of elevating the EU aquaculture sector is AQUAEXCEL3.0. The project opens up opportunities to all aquaculture researchers through its Transnational Access (TNA) programme, enabling free research access to top-class European aquaculture facilities, and offers free training courses on emerging topics. Taking a central role, ERINN Innovation leads the communication and dissemination of AQUAEXCEL3.0’s project results. Our contribution is not only limited to communication; we are also pivotal in the knowledge management and transfer, spearheading the activities on brokerage activities and events, including the upcoming industry brokerage event on 20 September in Vienna! Dive deeper into our contribution and the project here – https://aquaexcel.eu/ Cure4Aqua and ERINN’s Key Contributions: Cure4Aqua is a 4.5-year Horizon Europe project with the ambition to craft innovative solutions for the early detection of aquatic fish diseases and advocate for alternative treatments. ERINN champions the project communication, dissemination, exploitation, and public engagement, including training courses on fish health and welfare. Delve into the project here – https://cure4aqua-project.eu/ ERINN Innovation in PREP4BLUE: The ambitious Horizon Europe project PREP4BLUE aspires to lay the groundwork for co-creating and implementing the research and innovation needed for Mission Restore our Ocean and Waters by 2030. ERINN’s involvement is instrumental to this mission. We oversee the knowledge management and transfer aspects and crafted a comprehensive suite of innovative communication materials. Explore more about the project and our role here – https://prep4blue.eu/ We are also happy to talk about our service offerings, consisting of our expert-led practical training for Horizon Europe proposals and tailored hands-on support on proposal reviews and management, including guidance on concept, project structure, consortium considerations, how to approach the Impact section and how to create a strong proposal overall. Drop by our booth at Aquaculture Europe to interact with our team, delve deeper into our partnership projects, and discuss how we could support you on your upcoming proposals to maximise impact and your chance of success! We’re committed to guiding and accelerating impactful research and innovation. At Aquaculture Europe 2023, let’s get together to envision and craft a sustainable future, together.
David Murphy (IE/UK)
Laura Richardson (IE)
Marieke Reuver (NL)
Michael Papapetrou (GR/IE)
Reid Hole (NO)